My name is Max, and I started this brand to fail. Weird right? At the young age of 16, I realized life shouldn’t be taken too seriously and that we need to fail, and when we fail, we shouldn’t be afraid to fail big. It’s not about the lessons it teaches, but for the experiences, memories, and so you can live with no regrets. That’s why I started this journey to live, learn, fail, succeed, and triumph.